BRIEF US!
Design illuminating activations around the world with us.
THANK YOU FOR YOUR REQUEST
Thank you very much for your interest in EIDETIC MARKETING.
We look forward to working with you.
We will contact you soon.Thanks Again.
THERE WAS A PROBLEM WITH YOUR SUBMISSION.
Have you checked all the required fields?
We want you to write your Company, Name, E-mail, Budget, Country to Execute, Website URL, Wanted Services and Project Description.Thanks.
Monthly Archives: May 2025
How to Exhibit at a Korean Game Show G-STAR Korea
May 18, 2025
How to Exhibit at a Korean Game Show G-STAR Korea
The Korean game show G-STAR Korea is returning in 2025 on an even larger scale, attracting global attention as Asia’s leading platform for the gaming industry.
Held at BEXCO in Busan, this year’s event runs from November 13 (Thu) to November 16 (Sun), 2025.
The B2B Exhibition Hall will be open from November 13 (Thu) to November 15 (Sat).
As one of the world’s most anticipated game industry events, G-STAR Korea continues to break new records every year. With more international brands reaching out to us for guidance, it’s clear: understanding the latest regulations and updates is crucial to a successful showing.
To support your planning, we’ve put together this FAQ based on the most common questions we receive from exhibitors.
How to Exhibit at G-STAR 2025?
Booth Application Schedule
- • Early Application
February 24 (Mon), 2 PM – April 30 (Wed), 4 PM
10% discount on booth fees
- • General Application
May 19 (Mon), 2 PM – July 31 (Thu), 4 PM
$1,300 per standard booth (3m x 3m)
How to Apply for G-Star Korea
Register on the official G-STAR website and complete the online application form.
G-Star Korea Booth Discount Information
-
• 10% off for early applications
-
• Additional 10% off for companies that participated in G-STAR at least once in the past 2 years
-
• 10% off for members of the Korea Association of Game Industry or Ministry of Culture-registered associations
📌 Discounts apply to the first 50 booths only.
For example, if you book 100 booths, the discount applies to the first 50; the rest will be charged at the standard rate.
G-star Korea 2025 Preparation Roadmap
A successful G-STAR Korea presence starts with strategy—from booth location and visitor flow to on-site branding and user engagement. Below is a streamlined roadmap to guide your planning:
June–July: Planning Phase
-
• Send RFPs and choose your exhibition marketing agency
-
• Plan your booth layout and develop a creative concept to highlight your game IP
-
• Secure popular cosplayers, influencers, and media early
August–September: Production Phase
-
• Finalize booth design with immersive brand visuals
-
• Prepare promotional events (both online and onsite)
-
• Develop game demos, trailers, and interactive content
-
• Begin costume production for cosplay
-
• Create brochures and media kits in multiple languages
-
• Design and produce themed merchandise or giveaway items
-
• Sign sponsorship deals (gaming gear, prize support)
October–November: Onsite Operation Prep
-
• Launch PR campaigns: press releases, social media, influencer marketing
-
• Define detailed R&R for booth staff handling game demos, B2B meetings, merchandise, and event support.
-
• Coordinate B2B meeting schedules
-
• Submit official forms: utility requests, badge registration, event details, etc. (usually due by mid-October)
Booth Design Trends at G-STAR Korea?
Brand-first design is on the rise.
We’ve supported global game companies at G-STAR Korea for over 12 years. While booth design once focused on fantasy worlds and game visuals, today’s leading designs express company philosophy and brand identity.
Webzen’s 2024 Booth: A Case Study
Webzen’s 2024 booth drew major attention with its iconic W-slope motif and massive LED screens. Positioned at the entrance of Hall 1, their immersive layout and new title teaser video created a powerful first impression.
Turning Engagement into Meaningful Data
A visually stunning booth may catch the eye—but what really drives success at game shows like G-STAR is the ability to capture and analyze how people engage with your brand.
That’s where we come in.
Turning Booth Engagement into Actionable Data
We believe that well-designed booths should do more than impress—they should perform.
Rather than relying on vague feedback like The event was good, we help clients track concrete KPIs such as:
✔️KPI Checklist
-
• duration of visitor engagement
-
• Participation rate, mission completion rate, and dropout rate
-
• Social media engagement and hashtag mentions
-
• Reward redemption rate after event participation
By defining these metrics in advance, we help turn passive attention into measurable performance.
Tracking Behavior Through Missions & Instant Rewards
For example, at Webzen’s G-STAR booth, we implemented a quest-based event system that encouraged short, repeated interactions.
Participants scanned QR codes to verify their progress, and each completed mission triggered an immediate reward—from collectible merchandise to IP-themed souvenirs.
This not only made the booth more fun and engaging, but also created valuable data for post-show analysis.
By designing events that blend entertainment with trackable behavior, we help brands create memorable experiences and build lasting brand equity.
G-Star Booth Guidelines Related to Game Content Ratings
1. Rating Labeling
Display the official age rating (e.g., 18+) at both sides of the booth entrance, 1.3–1.5m from the ground. Size must be 20–25cm in height and follow the official color scheme.
2. Booth Wall Requirements
For mature-rated content, enclose gameplay zones with walls to restrict visibility.
3. Age Verification
Only adults aged 18+ with valid ID (e.g., passport, driver’s license) may play mature-rated games.
G-Star FAQ
Yes—if pre-approved.
Submit a “Sales Plan” document to the organizer by October 10 (Fri), 2025.
🚫 Selling unrelated products (e.g., alcohol) is not permitted.
Yes, but cancellation fees will apply based on the timing:
• Within 21 days of invoice issuance: No cancellation fee
• Before booth layout is revealed (during extended payment period): 50% of booth fee is charged
• After booth layout is revealed: 100% of booth fee is charged
For a Successful G-Star Korea 2025
If you’re preparing for G-STAR Korea 2025, success begins with strategic planning—from booth layout and visitor journey to data collection and brand storytelling.
Whether you’re a global developer or indie studio, planning ahead for the Korean game show G-STAR Korea 2025 is the key to making a meaningful impact.
At Eidetic, we’ve helped bring some of the most talked-about G-STAR booths to life.
Curious how Webzen’s standout presence came together?
Watch the behind-the-scenes story in our showcase video.
How We Built Korean Game Show G-STAR Korea
Top Gamescom Event Venues in Cologne for B2B Meetings and Networking
May 11, 2025
Top Gamescom Event Venues in Cologne for B2B Meetings and Networking
During Gamescom, many B2B exhibitors go beyond the convention floor to host business meetings, press briefings, and networking receptions in carefully selected venues across Cologne. These off-site Gamescom event venues in Cologne offer more control over branding, atmosphere, and guest experience—especially for exhibitors with a limited presence on the show floor.
Choosing the right venue is critical. It should not only reflect the spirit of Gamescom but also align with your brand tone and logistical needs. Key considerations include proximity to Koelnmesse, guest capacity, rental conditions, and whether the space holds symbolic value within Cologne’s cultural or business landscape.
In this guide, you’ll find a curated list of trusted venues used by global brands during Gamescom. While costs vary depending on setup, season, and duration, early planning and local insight make all the difference. If you’re planning a B2B activation, these venues are worth your shortlist.
Koeln Sky
Located just steps away from Koelnmesse, Koeln Sky offers a premium rooftop space with breathtaking panoramic views of Cologne and the Rhine. This venue is renowned for hosting both high-end corporate events and private occasions, including weddings, thanks to its elegant ambiance and versatile spaces.
With a total event area of 450 square meters, Koeln Sky can accommodate up to 400 guests for standing receptions and approximately 150 guests for seated banquets, making it ideal for various event formats.
- • Type: Rooftop event venue
- • Distance from Koelnmesse: Approximately 5 minutes by car
- • Website: koelnsky.com
Flora Köln
Flora Köln is a historic botanical garden venue that offers a classical and elegant setting, perfect for upscale dinners, sponsor receptions, or formal gatherings. The venue blends traditional architecture with lush garden surroundings, making it especially attractive for evening events or brand showcases with a premium tone.
- • Type: Heritage event hall / botanical venue
- • Distance from Koelnmesse: Approx. 8 minutes by car
- • Website: flora-koeln.de
Balloni Hallen
Balloni Hallen is a renovated industrial venue located in a former crane factory, offering a blend of character and advanced technical capabilities.
Its centerpiece is a 500 sqm multifunctional hall—fully air-conditioned and equipped with modern lighting, audio, projection systems, and full HD streaming infrastructure. This makes it an ideal location not only for product showcases and creative workshops, but also for hybrid events, live broadcasts, and streaming productions.
- • Type: Industrial-style venue
- • Distance from Koelnmesse: Approx. 17 minutes by car
- • Website: balloni.de/hallen/
Chocolate Museum
For brands seeking a unique and memorable setting, the Chocolate Museum offers a charming riverside venue with versatile spaces.
You can host your event in the exclusive Bel Etage overlooking Cologne Cathedral, the panorama restaurant along the Rhine, or even inside the working chocolate factory for a truly immersive experience. These flexible options make the museum a popular choice for casual networking, themed press events, or VIP meetups. Due to its iconic status, this venue tends to attract strong interest, especially during Gamescom season.
- • Type: Cultural/museum space
- • Distance from Koelnmesse: Approx. 10 minutes by car
- • Website: schokoladenmuseum.de/en/
Ludwig Museum
Ludwig Museum offers one of the most iconic event backdrops in Cologne—located directly between Cologne Cathedral and the Hohenzollern Bridge, it provides an unforgettable atmosphere that blends art, architecture, and city energy.
During the summer, the venue’s outdoor terrace becomes a true urban oasis, allowing guests to celebrate under open skies in the very heart of the city, right in the shadow of the Cathedral.
This cultural institution is ideal for press briefings, executive gatherings, and brand events seeking both sophistication and strong visual impact. The museum can accommodate up to 500 guests depending on the format, and its central location makes it easily accessible from anywhere in the city.
- • Type: Museum / cultural venue
- • Distance from Koelnmesse: Approx. 12 minutes by car
- • Website: ludwig-im-museum.de
Hilton Cologne
Hilton’s central location and professional service make it a reliable choice for corporate meetings, hospitality lounges, or sponsor events. The hotel offers a full range of services and adaptable meeting rooms for various group sizes.
- • Type: Hotel ballroom and meeting space
- • Distance from Koelnmesse: Approx. 13 minutes by car
- • Website: Hilton Cologne
If you’re preparing a networking event, media conference, or private showcase during Gamescom and want to know the expected costs or booking timelines for any of the venues above, feel free to reach out to us.
We have on-the-ground staff based in Germany to support smooth communication and coordination throughout the planning process.
📌 View our networking & conference portfolio
📩 Contact us for venue booking support and pricing inquiries
Gamescom Booth Cost FAQ for 2025 Exhibitors
May 3, 2025
One of the most frequently asked questions from companies preparing for Gamescom is, “How much does it cost to exhibit?”
Gamescom booth costs vary depending on booth type, size, application timing, and additional fees. This section provides a complete overview—from B2B/B2C booth costs to ONL sponsorship and extra fees—to help exhibitors make an informed budget plan.
Previous posts:
Booth costs vary by booth type (e.g., terrace, corner, island), area (㎡), and application timing. You can use the Gamescom Stand Cost Calculator to get a real-time quote.
A Terrace Stand has one open side facing an aisle:
Up to 150㎡ (~16 booths): €183.50/㎡ → approx. €1,651.50 per booth (9㎡)
Up to 500㎡ (~55 booths): €163.50/㎡ → approx. €1,471.50 per booth (9㎡)
A Corner Stand has two open sides:
Up to 150㎡ (~16 booths): €190.00/㎡ → approx. €1,710.00 per booth (9㎡)
Up to 500㎡ (~55 booths): €171.00/㎡ → approx. €1,539.00 per booth (9㎡)
A Two-corner Stand has three open sides:
Up to 150㎡ (~16 booths): €197.00/㎡ → approx. €1,773.00 per booth (9㎡)
Up to 500㎡ (~55 booths): €177.00/㎡ → approx. €1,593.00 per booth (9㎡)
Up to 1,000㎡ (~111 booths): €157.50/㎡ → approx. €1,417.50 per booth (9㎡)
Above 1,001㎡: €129.50/㎡ → approx. €1,165.50 per booth (9㎡)
An Island Stand has aisles on all four sides:
Up to 500㎡ (~55 booths): €184.00/㎡ → approx. €1,656.00 per booth (9㎡)
Up to 1,000㎡ (~111 booths): €163.50/㎡ → approx. €1,471.50 per booth (9㎡)
Above 1,001㎡: €135.50/㎡ → approx. €1,219.50 per booth (9㎡)
To qualify for a B2B booth at Gamescom, you must first apply for a B2C booth if your company targets end-users. The B2B booth size can be up to 1.5 times larger than your B2C booth.
The maximum B2B booth size must not exceed 1.5 times the area of your B2C booth. For example, if your B2C booth is 50㎡, your B2B booth can be up to 75㎡.
What additional costs are there besides the Gamescom booth fee?
Additional mandatory costs include:
- • Energy fee: €16 per ㎡
- • AUMA fee (German Exhibition Promotion Fund): €0.60 per ㎡
- • Gamescom now Package (Marketing Promotion Package):
- – B2C exhibitors: €975
- – B2B exhibitors: €330
❗️Please note, prices listed by Gamescom are before taxes, so expect about a 20% increase in total costs.
How much does ONL sponsorship cost at Gamescom?
Opening Night Live (ONL) is the official opening event of Gamescom and one of the most high-profile live-streamed game marketing stages globally. Sponsorship costs vary by video duration:
| Video Duration | ONL Sponsorship Cost |
|---|---|
| 30 seconds | €140,000 |
| 60 seconds | €205,000 |
| 90 seconds | €270,000 |
| 120 seconds | €335,000 |
| 150 seconds | €400,000 |
| 180 seconds | €465,000 |
ONL is not just an advertisement; it’s the moment your IP makes its first impression. High-impact trailers and smart creative planning are crucial—especially if you plan to showcase more than one title.
To apply for ONL sponsorship, exhibitors must have a B2C booth of at least 100㎡ or operate an official B2C activation (e.g., demo zone).
ONL is a pre-approved program so your game content and marketing strategy must meet Gamescom’s evaluation criteria.
Gamescom parking permit fee: €50.58 (including tax)
Exhibitors must purchase an Exhibitor Parking Permit in advance. Upon arrival, clearly display the permit on your dashboard, and the parking staff will guide you accordingly.
Gamescom service purchase page (Link)
Eidetic Marketing: Your Agency for Global Exhibitions
👉 Visit the Eidetic Gamescom Portfolio for real examples and insights.
