2018 NIO Day Conference China
Global Events
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Global Events
Global Events
Project Background
NIO is a global start-up automotive manufacturer based in China. Having recruited R&D experts from around the world, NIO specializes in designing and developing high-performance, autonomous electric vehicles. From its founding in 2014, the brand has earned significant funding from multiple top investment conglomerates. Expanding rapidly, NIO is actively becoming a globally known company.Our Solution
Eidetic Marketing was responsible for the planning, design and operations of NIO Day China. The event design was based on traditional Chinese culture with a modern flair. In order to provide experiential engagement for patrons, Eidetic Marketing planned both performances and traditional activities, effectively activating a global event starting with creative design to operations management from start to finish.